I have been thinking long and hard about a lot of things in the investment and financial advice industry over the last few months. What I uncovered is that there are a lot of people doing just enough. The idea of going above and beyond for clients is quickly dying as more and more people are automating all sorts of tasks from grocery shopping (actually pretty useful) to investing (jury is still out on this one). I took a long hard look at everything we are doing here at Thorium Wealth Management from the investment process, client management, to long term succession planning, to every expense paid, and the Return on Investment for the business. It has been eye opening.