The Archives at the Factory

I recently had a Jerry Maguire moment in my business. For many people their Jerry Maguire moment occurs when they take a leap of faith and go out on their own. Like the famous scene where Tom Cruise walks out of the office with the goldfish after yelling Show Me the Money! My Jerry Maguire moment had more to do with the core of what Jerry was getting at in his written manifesto (Its not a memo). He wanted to have more meaningful relationships with his clients. He felt the business had become too focused on the wrong things and they had lost sight of what they really did as agents.

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